The Hip-hop community has shown their disapproval over H&M latest campaign that featured a black child in a monkey-related sweater, which lead The Weeknd to immediately cut ties with the retail chain and G-Eazy is doing the same. The well-known artist was supposed to debut on March 1, yet instead made this statement.
“Over the past months I was genuinely excited about launching my upcoming line and collaboration with H&M,” he wrote. “Unfortunately, after seeing the disturbing image yesterday, my excitement over our global campaign quickly evaporated … I’ve decided at this time our partnership needs to end.
“It’s truly sad and disturbing that in 2018, something so racially and culturally insensitive could pass by the eyes of so many,” he continued. “I can’t allow for my name and brand to be associated with a company that could let this happen.”
G-Eazy appeared in GQ in December to discuss the upcoming clothing line.
“The best collaborations happen when both sides [really] play to their strengths,” he said about Andreas Löwenstam, H&M’s men’s head of design. “We both wanted to make sure it was tasteful and felt like it was of good quality. We just chiseled away at the ideas until we had an edit that we were both totally happy with.”